Problem: The client, a local electronics retailer, struggled with low site traffic, poor search engine rankings, impacting revenue, and Google Plenty.
Strategy: Implemented a comprehensive SEO strategy, including keyword optimization for localization, on-page SEO improvements (meta data, internal linking, breadcrumb), image optimization and video implementation related to products, and GMB optimization, and focused on local citation and directory quality backlink building. Focused on high-impact keywords relevant to the products. Post two times a week on social media for customer reviews and to gain social traffic.
Results: I achieved a 57.43% increase in revenue and secured first-page rankings for all 8 targeted keywords on Google, which I commend. This led to a significant recovery and boost in site traffic, improving overall conversion rates.