How I Increased Organic Traffic by 155% - Case Study on Ranking 15 Keywords in the Top 3 Positions on Google

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155%

Increased Organic Traffic

15

Top Positions Keywords

73.7k

Total Impressions

4.29k

Total Clicks

How I tailored SEO strategies led to a 155% increase in organic traffic

In the fiercely competitive SEO achieving top rankings in organic search results is essential for visibility, traffic, and conversions. This case study delves into how I tailored SEO strategies led to a 155% increase in organic traffic and placed 15 crucial keywords within the top 3 positions on Google.

According to a six-month SEMrush report, the data shows impressive results with over 23,900 website visits and 13,889 keywords ranked. This significant traffic and keyword ranking indicate effective SEO strategies, enhancing visibility and engagement. The high number of ranked keywords reflects strong search engine performance, driving substantial organic traffic and boosting the site's competitive position in search engine results.

What’s possible with SEO. (Problem)

Our client, a mid-sized online retailer specializing in bespoke products, was struggling with low organic traffic and subpar keyword rankings. Despite a robust website and high-quality offerings, their online presence was weak, impacting their overall sales and growth. Our mission was to elevate their search engine rankings and significantly boost organic traffic.

Sample Screaming Frog Analysis Report

Comprehensive Site Audit

The initial phase involved a detailed SEO audit to pinpoint technical issues, on-page SEO deficiencies, and content gaps. Key areas of focus included screaming frog help me to analysis and audit:

  • Website Structure: Ensured proper use of meta tags, headings, and clean URLs.
  • Page Speed: Optimize d for faster load times.
  • Mobile Usability: Confirmed a responsive design for optimal mobile user experience.
  • Technical SEO: Identified by the help of screaming frog tool and rectified broken links, duplicate content, and XML sitemap errors.
semrush overview

Competitor Analysis

We conducted a thorough competitor analysis to understand their SEO tactics semrush tool help me allot, keyword strategies, and content approaches. This provided insights into opportunities and areas for improvement in our client's SEO strategy.

  • Content Gaps: Identify topics that competitors have covered which you haven't.
  • Content Formats: Analyze the types of content (blogs, videos, infographics) competitors are using.
  • User Engagement: Look at metrics such as time on site, pages per visit, and click-through rates.

Keyword Research and Strategy

Leveraging tools such as Ahrefs, SEMrush, and Google Keyword Planner, we identified high-potential keywords pertinent to the client’s niche. We concentrated on:

  • Long-Tail Keywords: These keywords had lower competition but significant relevance and search volume.
  • Commercial Intent Keywords: Keywords aimed at users ready to purchase.

Content Optimization

We optimized existing content and created new material targeting our identified keywords. This involved:

  • Meta Tags Enhancement: Crafting compelling, keyword-rich meta titles and descriptions.
  • Content Quality Improvement: Ensuring the content was informative, engaging, and aligned with user search intent.
  • Internal Linking: Strengthened internal links to improve site navigation and keyword relevance.

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On-Page and Off-Page SEO Implementation

On-Page and Off-Page SEO

On-Page SEO

  • Headline and Subheading Optimization: Effective use of H1, H2, and H3 tags.
  • Image Optimization: Ensured images had descriptive alt texts and were appropriately sized.
  • Schema Markup: Implemented structured data to enhance content understanding by search engines.

Off-Page SEO

  • Link Building: Secured high-quality backlinks through guest posts, outreach, forums, profiles, local directories, citation, partnerships and many more.
  • Social Signals: Increased social media engagement to drive traffic and boost brand visibility.

Results and Achievements

155% Increase in Organic Traffic

My SEO strategies led to a remarkable 155% increase in organic traffic within 8 months. The website experienced a significant rise in monthly organic visitors, and the bounce rate decreased, reflecting better user engagement and content relevance.

15 Keywords in the Top 3 Positions on Google

My targeted keyword strategy was highly successful, with 15 critical keywords reaching the top 3 positions on Google. These included both high-intent and long-tail keywords, driving highly qualified traffic to the site.

Conclusion

This case study highlights the transformative impact of a comprehensive and well-executed SEO strategy. By addressing technical SEO issues, optimizing content, and building authoritative backlinks, we achieved a substantial increase in organic traffic and top rankings for multiple keywords. This success underscores the effectiveness of dedicated SEO efforts in driving significant business growth.


Continuous link-building efforts and high-quality content contributed to an improved domain authority, further boosting search engine rankings and site credibility.

Looking for more case studies?

Are you ready to elevate your website's SEO performance and achieve similar results? Contact us today for a consultation. Let us help you secure top positions on Google and drive more organic traffic to your site.

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